Your Revenue Isn’t Missing. It’s Misaligned.

93% of B2B marketers re-evaluate their account prioritization every year.
This is the only engine built to help you win that back—no guesswork, no spray-and-pray. Just measurable pipeline and revenue impact.

Your Signals Are Scattered. Your Execution Falls Short.

2 in 3 B2B marketing leaders admit their nurturing strategy needs improvement.

This isn't a pipeline problem; it's a clarity problem, where fragmented signals mean leads aren't translating into closed-won deals.

Predictiv’s Revenue Activation Framework unifies every signal, reveals your complete revenue landscape, and activates every high-intent buyer involved in the deal.

How It Works

Predictiv AI Intelligence: The Engine Behind Revenue Activation

The Revenue Activation Framework is built for one thing: pipeline that converts.

9 in 10 B2B marketing leaders worry about revenue lost to misprioritization, citing missed targets and wasted resources.

We unify your signals, surface your full revenue landscape, rank what matters, and activate every decision-maker—so revenue doesn’t slip through the cracks.

Step 1

Unify Your Revenue Opportunity Signals

Your data isn’t broken. It’s disconnected.

B2B teams aren’t struggling to collect data; they’re struggling to use it.

Firmographics, intent, sales notes—they’re scattered across tools and teams.

Predictiv Intelligence unifies every signal into a single stream of revenue intelligence to:

  • Build smarter audiences by combining firmographic, technographic, and behavioral data

  • Align campaigns to in-market activity—not guesswork

  • Eliminate waste and blind spots caused by fragmented insights

55% of B2B marketing leaders cite a lack of unified data as their top barrier to effective prioritization

You can be inundated with data, so you have to be careful of what you’re looking for.

Irina Jordan
Head of Demand Generation
Step 2

Identify Your Complete Revenue Landscape

Missed pipeline isn’t a maybe. It’s a guarantee.

Your top opportunities aren’t always net-new—they’re the ones hiding in plain sight.

While your team runs campaigns, high-fit accounts are comparing competitors, engaging anonymously, or going cold.

Predictiv AI helps you uncover what your funnel overlooks by:

  • Reveal high-intent accounts that aren’t currently being worked

  • Uncover invisible or unengaged buying groups within existing opps

  • Re-engage stalled opportunities before they drop off for good

91% of B2B marketing leaders are concerned about missing revenue from unidentified opportunities in their total addressable market (TAM).

We have to be incredibly focused with our resources. And so precise prioritization isn’t just a goal. It’s actually essential.

Kristen Van Laren
Head of Marketing
Step 3

Prioritize the Opportunities That Matter

You can’t scale if you’re chasing the wrong signals.

Revenue teams waste time on accounts that look good on paper but don’t convert.

Predictiv's AI scores every opportunity using real-time buyer intent and ICP fit—so you focus on what’s actually pipeline-worthy.

  • Zero in on who’s actually in-market

  • Cut waste in outbound and paid by focusing on revenue-ready buyers

  • Align sales and marketing on one, unified list of high-propensity opportunities

83% of B2B revenue teams say not properly prioritizing audiences or accounts leads to missed opportunities and revenue targets

We don’t wait for them to re-engage—we take a proactive approach with nurturing tracks that mirror likely objections and hesitations

Michelle Brammer
Director of Growth Marketing
Step 4

Activate Full Buyer Committees with First-Party Execution

You don’t win deals by engaging one contact.

In B2B, one engaged lead won’t get the deal done.

Predictiv Revenue Intelligence activates entire buying committees—across email, content syndication, display, and appointment setting—with full transparency and zero third-party mystery.

  • Reach every key decision-maker with first-party, multi-channel execution

  • Control targeting, delivery, and attribution from start to finish

  • Drive full-funnel performance you can measure, optimize, and scale

1 in 3 deals are stalled by incomplete buyer committee engagement

We don’t want to play the volume game. We want to play the quality game. So for us, it’s truly about making sure we’ve got the right contact at the right company and that that company fits our ICP.

Justin Johnson
Head of Marketing

Real Pipeline.
Real Results.

Predictiv's Revenue Activation Framework isn't just another dashboard; it's about delivering the measurable pipeline and accelerated revenue that matters most.

Why Revenue Activation Delivers When Basic Lead Gen Can’t

2 in 3

B2B marketing leaders are focused on accelerating pipeline and time-to-revenue in the next 12 months – a critical goal Predictiv helps them achieve.

90%

of B2B marketers measure success by pipeline and revenue contributions, and Predictiv empowers teams to focus on these true growth drivers.

Get The Answers You Need

Every B2B company has different needs. That’s why we give you two ways to use our intent-powered buyer and account intelligence. Pick one path, or mix and match based on your goals.

What is Predictiv’s Revenue Activation Framework (RAF)?

The Predictiv Revenue Activation Framework is our four-step methodology—Unify, Identify, Prioritize, Activate—designed to transform fragmented signals into real, measurable pipeline. It is the new model for revenue growth that connects visibility to action.

How does Predictiv solve the B2B 'Clarity Gap'?

The core problem B2B revenue teams face is the lack of unified data for prioritization. Predictiv closes this gap by creating a single source of truth that consolidates active research, buying behavior, firmographics, intent signals, and sales feedback.

How does Predictiv’s platform use intent and AI to prioritize accounts?

We utilize a Unified Intent Matrix powered by Predictiv AI to distill hundreds of signals into usable intent. This process merges ICP Fit + Real-Time Intent into a single score, ranking accounts by fit x intent before any budget is spent.

How does the RAF help uncover "Dark Revenue"?

Predictiv surfaces "dark revenue" opportunities hidden across your Total Addressable Market (TAM), which includes competitor customers, unengaged ICPs, and stalled deals. 91% of B2B marketing leaders worry about missing revenue from these unidentified opportunities.

What is the core differentiator of Predictiv’s campaign execution model?

We use full-funnel First-Party Campaign Execution across all channels—including content syndication, email, display, and appointment setting. This model provides complete transparency, unmatched quality, and total budget control by executing campaigns entirely in-house, avoiding outsourced vendors or black boxes.

 How does the framework accelerate deals and address long sales cycles?

We accelerate deals by activating the full buyer committee—engaging all decision-makers from influencers to approvers—in synchronized multi-channel campaigns. This is critical because 33% of deals stall due to incomplete buyer committee engagement.

Which data sources are most effective for identifying high-value accounts?

B2B marketing leaders lean most heavily on First-party data (85%), First-party intent signals (74%), and Sales feedback (63%) to identify and prioritize audiences. Predictiv integrates and consolidates these top signals to determine who is truly in-market.

How does the RAF ensure alignment between sales and marketing teams?

Alignment is achieved by providing one shared readiness view for SDRs, AEs, and Customer Success. We embed sales feedback into targeting efforts each sprint and measure success based on pipeline and revenue contributions, which 9 in 10 peers currently measure.

How frequently should we audit our TAM and refresh prioritization strategies?

High-impact B2B teams refresh their prioritization strategies at least twice a year (93% do this). Additionally, auditing Total Addressable Market (TAM) health every quarter is a recommended best practice.

What if I have more questions or need support?

Our dedicated customer support team is ready to assist you. Feel free to reach out to us at support@predictivdata.com.