You’re Missing Revenue

This Is the Only System Built to Help You Get It Back.

Most B2B teams only activate a fraction of their true pipeline. The rest slips away in stalled deals, hidden buyer activity, and revenue lost to competitors.

Predictiv’s Revenue Activation Framework is the only scientific, signal-based system built to uncover hidden opportunities, activate full buyer committees, and accelerate revenue—so your team stops guessing and starts closing.

What It Is

A Proven System to Uncover Hidden Pipeline and Accelerate Revenue

Why? Because your signals are scattered and your execution stops short of the full buying group.Most B2B teams are stuck in the same loop: launch campaigns, buy data, run playbooks—and still miss revenue.

You have two options:

Keep throwing resources at strategies that only reach part of your market.Or use a complete system that shows you what you’re missing—and turns it into revenue.Predictiv’s Revenue Activation Framework is built for teams ready to stop spinning cycles and start seeing results.It unifies your signals. Reveals your true revenue landscape. Pinpoints what matters. And activates full buyer committees through campaigns your team fully controls.It’s time to choose: more guesswork—or real revenue activation.

How It Works

How the Revenue Activation Framework Works

If your pipeline feels incomplete, it’s because it is.

98% of B2B marketing leaders say there’s significant revenue growth to unlock—if they can identify the opportunities hiding in their target market.

The Revenue Activation Framework is built to do exactly that.

It’s a repeatable system to unify your data, uncover your complete revenue landscape, and activate full buyer committees that drive real revenue—faster.

Step 1

Unify Your Revenue Opportunity Signals

You don’t need more data. You need to make it usable.

B2B teams aren’t struggling to collect data—they’re struggling to unify it.

Disparate signals. Siloed systems. Incomplete views. That’s what’s blocking your best opportunities.

Predictiv brings it all together—firmographic, demographic, technographic, and intent data—into one clear, actionable view.

Why it matters:

  • Build smarter audiences, faster

  • Lay the foundation for pipeline acceleration

  • Improve campaign precision and targeting

  • Align sales and marketing around the same opportunity signals

You don’t need more data. You need to make it usable.
B2B marketers say they’re only reaching 42% of their total addressable market.
Step 2

Identify Your Complete Revenue Landscape

You're not seeing the full picture–and it's costing you.

B2B marketers say they’re only reaching 42% of their total addressable market.

That means more than half of your potential pipeline is going untouched.

91% say they’re worried about missing revenue from unidentified opportunities. And for good reason.

While your campaigns run, high-value accounts are researching competitors, buyer groups are engaging in the dark funnel, and stalled opportunities are quietly slipping away.

Predictiv helps you find what your strategy is missing.

We unearth your complete revenue landscape—including buyer committees and opportunities you didn’t even have on your radar.

Why it matters:

  • Reveal high-value accounts lost in the dark funnel

  • Surface full buying groups you’re not engaging today

  • Reclaim stalled pipeline before competitors close it

  • Expand reach without expanding headcount

Step 3

Prioritize the Opportunities That Matter Most

You can’t do everything. So why waste time on the wrong opportunities?

9 in 10 B2B marketers say they’re worried about missing revenue because they’re prioritizing the wrong audiences.

83% say it leads to missed opportunities and missed targets.

Predictiv scores every opportunity by intent and fit—so your team can focus where it counts.

Why it matters:

  • Zero in on accounts most likely to convert

  • Reduce wasted effort and campaign spend

  • Align sales and marketing on revenue-ready targets

  • Accelerate pipeline with confident execution

ou can’t do everything. So why waste time on the wrong opportunities?
You won’t win the deal if you don’t reach the whole buying group.
STEP 4

Activate Full Buyer Committees with First-Party Execution

You won’t win the deal if you don’t reach the whole buying group.

It’s not enough to reach one decision-maker. Deals stall when key voices are left out, engagement drops off, or handoffs break your momentum.
Predictiv changes that.

We activate entire buyer committees—with in-house execution across content syndication, email, programmatic display, and appointment setting—so every campaign reaches deeper, converts faster, and stays under your control.

No vendors. No middlemen. No black-box delivery.
Just first-party execution you can trust—and pipeline you can measure.

Why it matters:

  • Engage the full buying group behind every deal

  • Keep control over campaign targeting, delivery, and quality

  • Accelerate pipeline with full-funnel, multi-channel activation

  • Drive outcomes—not just outreach

Real Pipeline.
Real Results.

Teams using the Revenue Activation Framework aren’t just reaching more of their market—they’re converting it into measurable pipeline and accelerated revenue.

40:1

Pipeline-to-Expense Ratio

11x

MQL-to-Opportunity Conversion Rate