Unlocking Success in B2B ABM: Crafting a Winning Strategy

This 30-minute live webinar explored the foundational steps that B2B marketers should take to plan a successful ABM strategy. Learn from marketing leaders who have been on the front lines, and discover real-world examples to craft a winning ABM approach of your own as we discuss:

• Determining when to explore an account-based approach
• Effectively identifying and prioritizing target accounts and buyer groups
• Defining timelines, milestones, and KPIs for ABM programs

ABM expert panelists, Melanie Kennedy (strategicmediallc.net), Jessica Martin (Honeycomb.io), and Bob Samuels (TechConnectr), joined us to provide expert guidance and actionable insights.