How Much Dark Revenue Are You Leaving Behind?

Revenue Activation is the process of identifying, prioritizing, and engaging high-value opportunities across the buying cycle—helping B2B teams turn stalled pipeline and hidden opportunities into closed revenue.

Unlike traditional lead gen or intent data, Revenue Activation focuses on outcomes: accelerating pipeline and driving measurable revenue growth.

Dark Revenue is the high-value pipeline you’re missing—hidden opportunities in the dark funnel, stalled deals, and buyer committees your competitors are closing instead of you.

Predictiv helps uncover and activate these opportunities, turning hidden potential into revenue.

Our proven 4-step framework helps B2B revenue teams uncover their complete revenue landscape, prioritize high-intent opportunities, and engage full buyer committees.

Here’s how it works:

1. Unify Revenue Opportunity Signals—combine firmographic, technographic, demographic, and intent data

2. Identify Your Complete Revenue Landscape—see hidden accounts and full buying committees

3. Prioritize the Opportunities That Matter Most—focus on who’s ready to buy

4. Activate Full Buyer Committees with first-party executed campaigns to move opportunities through the funnel faster

The result? Faster pipeline acceleration and more closed revenue.

Predictiv goes beyond intent data. While intent signals are part of our process, we unify multiple data sources to give you a complete, actionable view of your opportunities.

And unlike intent data vendors, we execute full-funnel campaigns in-house—turning insight into action that drives measurable revenue.

Traditional lead gen delivers contacts. Predictiv delivers revenue outcomes.

We help you uncover and prioritize high-value opportunities, engage full buying committees, and accelerate pipeline—not just fill your CRM with leads your team won’t pursue.

Predictiv executes every campaign in-house, with no outsourcing—giving you full transparency and control over your programs.

Unlike traditional vendors that hand your campaigns to third-party lead gen shops, we control every step. That means no miscommunications, no black-box delivery, and no unexpected handoffs.

Our team optimizes each campaign as it runs, ensuring better data quality, faster adjustments, and stronger results. You get clearer reporting, better performance, and more predictable outcomes.

Predictiv builds and maintains B2B contact and company profiles using publicly available data sources and compliant third-party partnerships.

Our data includes professional details like Name, Job Title, Company, Business Email, and Phone Number—never sensitive personal data.

We source data from corporate websites, company reports, professional networks, trade publications, and trusted third-party intent data providers.

All data complies with privacy regulations like GDPR. We issue Opt-Out Notices and ensure individuals can control whether their information is included.

The result: Clean, compliant data that gives your team a clear view of the opportunities worth pursuing.

Revenue Opportunity Signals are the data points Predictiv uses to identify, prioritize, and activate high-value opportunities.

These include:

• Firmographics

• Technographics

• Demographics

• Intent signals

• Engagement data

By combining these signals, we help you focus on the accounts and buyer committees most likely to convert.

Predictiv executes full-funnel campaigns tailored to engage complete buyer committees.

Our tactics include:

• Content syndication
  

• Email marketing

• Programmatic display

• Appointment setting

All executed in-house to ensure precision and alignment with your goals.

Predictiv is a great fit for B2B revenue teams in Demand Generation, ABM, Partner Marketing, and Brand Marketing who need to:

• Uncover hidden opportunities

• Prioritize high-value accounts

• Engage full buyer committees

• Accelerate pipeline and revenue without adding headcount

If you’re focused on measurable outcomes and sales alignment, we’re built for you.