What’s Your Hidden Pipeline Really Costing You?

A staggering 91% of B2B marketing leaders are concerned about missing revenue from hidden, high-intent opportunities buried deep in the dark funnel.

You’re Not Just Missing Leads. You’re Losing Revenue.

The Dark Revenue Gap is silently draining your pipeline.

High-value buyer intent is lost to invisible demand and stalled deals, all due to a critical lack of clarity

#1 challenge cited by 100 B2B marketers is a lack of unified data.

98% believe activating hidden revenue unlocks major growth

90% say mis-prioritizing accounts is a costly mistake

Your competitors are closing deals that should’ve been yours

Software Development

Too much data can paralyze teams. We’ve started saying no to new sources to focus on usable intent.

Michael Eggerling
VP of Marketing

*Data has been pulled from Predictiv's 2025 B2B Pipeline and Revenue survey.

Insight Without Execution Is Just Noise

Predictiv goes beyond intent data—we activate revenue.

Powered by Predictiv AI, our proprietary data platform, our Revenue Activation Framework transforms fragmented signals into real pipeline with a complete strategy that connects visibility to action

  • Unify every signal: firmographic, technographic, engagement, and behavioral intent

  • Prioritize what converts: score and rank high-propensity opportunities

  • Engage full committees: reach every decision-maker, not just contacts

  • Execute with confidence: first-party campaigns mean full control, zero black boxes

Software Development

We improved our segmentation process so sales gets the hottest leads faster—no more deals falling through.

Tosin Thomas
Head of Marketing

How Predictiv AI Powers our Revenue Activation Framework

Unify Your Revenue Signals

Bring together firmographic, technographic, demographic, and behavioral data.

Why it matters
Most teams aren’t lacking data. They’re lacking clarity. Predictiv unifies every signal into one actionable view.

Identify Your Complete Revenue Landscape

See the accounts and buying groups your team’s not engaging—yet.

Why it matters
Most teams only reach 42% of their TAM. We help you find the rest.

Prioritize What Moves the Needle

Predictiv AI scores every opportunity based on fit, intent, and real engagement.

Why it matters
90% of marketers worry they’re chasing the wrong accounts.
We show you exactly where to focus.

Plug Revenue Signal Mixer Into Any Partner Stack

Predictiv AI integrates with your data, ABM, and partner tools—enriching your ecosystem strategy with real-time intelligence.

Why it matters
No vendors. No middlemen. No black-box delivery. Just campaigns that convert.

What Real Teams Are Saying

Technology
“We’re operating on a ton of assumptions. If we don’t have some way to add exactly a layer of context around it, then we’re looking at everybody the same way. Operating under false assumptions is honestly worse than not operating at all.”
Claudia Ring
Marketing Lead
Problem
Too many teams waste time chasing unqualified leads.
How Predictiv Helps
We score and prioritize accounts based on real intent signals, so your team focuses on the opportunities most likely to convert.
Holding Companies
“We’re going back and re-engaging closed-lost deals… we’ve seen deal movement go a lot faster.”
Nathaniel Miller
Head of Marketing
Problem
Closed-lost opportunities get ignored, even when they’re still viable.
How Predictiv Helps
Our reactivation workflows resurface and accelerate deals that would otherwise be lost, using targeted campaigns and buyer-specific outreach.
Transportation
”We are working towards a more unified go-to-market framework of how we measure success, not just across marketing channels but our sales channels, our events channels, like we are all in this together.”
Jacob Tache
Director of Marketing
Problem
Sales and marketing aren’t aligned on what matters.
How Predictiv Helps
Predictiv aligns your GTM teams around a single source of truth—ensuring consistent prioritization and coordinated execution.
Software Development
“You can’t just plug a name into an email and call it personalization. It has to speak to their day-to-day pain.”
Nick McGuire
Head of Demand Generation
Problem
Personalization often misses the mark.
How Predictiv Helps
We help you engage entire buying committees with persona-specific messaging built on behavioral and firmographic intelligence.

Built for Teams Who Need to Perform

A simple approach built for high-performance teams: find what others miss—and act on it faster.

The Opportunity is Clear

Software Development

Win rate is the true North... and we focus on what % of opportunities are in our TAM, ICP, and target accounts.

Matt Serna
Chief Marketing Officer

Real outcomes from Predictiv customers:

40:1

Pipeline-to-Expense Ratio

1.4M

In contributed pipeline

11x

Lift in MQL-to-opportunity conversion

100%

Net new logos

FAQs

Here’s what B2B revenue teams ask about Predictiv:

What is Revenue Activation?

Revenue Activation is the process of identifying, prioritizing, and engaging high-value opportunities across the buying cycle—helping B2B teams turn stalled pipeline and hidden opportunities into closed revenue.

Unlike traditional lead gen or intent data, Revenue Activation focuses on outcomes: accelerating pipeline and driving measurable revenue growth.

What is Dark Revenue?

Dark Revenue is the high-value pipeline you’re missing—hidden opportunities in the dark funnel, stalled deals, and buyer committees your competitors are closing instead of you.

Predictiv helps uncover and activate these opportunities, turning hidden potential into revenue.

How does Predictiv’s Revenue Activation Framework work?

Our proven 4-step AI framework helps B2B revenue teams uncover their complete revenue landscape, prioritize high-intent opportunities, and engage full buyer committees.

Here’s how it works:

  1. Unify Revenue Opportunity Signals—combine firmographic, technographic, demographic, and intent data

  2. Identify Your Complete Revenue Landscape—see hidden accounts and full buying committees

  3. Prioritize the Opportunities That Matter Most—focus on who’s ready to buy

  4. Activate Full Buyer Committees with first-party executed campaigns to move opportunities through the funnel faster

The result? Faster pipeline acceleration and more closed revenue.

How is Predictiv different from intent data providers?

Predictiv goes beyond intent data. While intent signals are part of our process, we unify multiple data sources to give you a complete, actionable view of your opportunities.

And unlike intent data vendors, we execute full-funnel campaigns in-house—turning insight into action that drives measurable revenue.

How is Predictiv different from traditional lead generation services?

Traditional lead gen delivers contacts. Predictiv delivers revenue outcomes.

We help you uncover and prioritize high-value opportunities, engage full buying committees, and accelerate pipeline—not just fill your CRM with leads your team won’t pursue.

Why is First-Party Execution important?

Predictiv executes every campaign in-house, with no outsourcing—giving you full transparency and control over your programs.

Unlike traditional vendors that hand your campaigns to third-party lead gen shops, we control every step. That means no miscommunications, no black-box delivery, and no unexpected handoffs.

Our team optimizes each campaign as it runs, ensuring better data quality, faster adjustments, and stronger results. You get clearer reporting, better performance, and more predictable outcomes.

Where does Predictiv’s data come from?

Predictiv builds and maintains B2B contact and company profiles using publicly available data sources and compliant third-party partnerships.

Our data includes professional details like Name, Job Title, Company, Business Email, and Phone Number—never sensitive personal data.

We source data from corporate websites, company reports, professional networks, trade publications, and trusted third-party intent data providers.

All data complies with privacy regulations like GDPR. We issue Opt-Out Notices and ensure individuals can control whether their information is included.

The result: Clean, compliant data that gives your team a clear view of the opportunities worth pursuing.

What are Revenue Opportunity Signals?

Revenue Opportunity Signals are the data points Predictiv uses to identify, prioritize, and activate high-value opportunities.

These include:

  • Firmographics

  • Technographics

  • Demographics

  • Intent signals

  • Engagement data

By combining these signals, we help you focus on the accounts and buyer committees most likely to convert.

Which tactics does Predictiv execute?

Predictiv executes full-funnel campaigns tailored to engage complete buyer committees.

Our tactics include:

  • Content syndication

  • Email marketing

  • Programmatic display

  • Appointment setting

All executed in-house to ensure precision and alignment with your goals.

Is Predictiv right for my team?

Predictiv is a great fit for B2B revenue teams in Demand Generation, ABM, Partner Marketing, and Brand Marketing who need to:

  • Uncover hidden opportunities

  • Prioritize high-value accounts

  • Engage full buyer committees

  • Accelerate pipeline and revenue without adding headcount

If you’re focused on measurable outcomes and sales alignment, we’re built for you.

Still have questions?