Unlocking Success in B2B ABM: Measuring, Optimizing, & Scaling

You’ve created your ABM strategy and launched your campaigns… now what?

In this 30-minute webinar, our ABM expert panelists shared their experiences and best practices for measuring success, optimizing for maximum ROI, and scaling efficiently. Discussion topics includee:

• Measuring success at every step of the journey
• Choosing the right KPIs and timeline for optimization
• Scaling efficiently without sacrificing quality

Melanie Kennedy (strategicmediallc.net) and Bob Samuels (TechConnectr) joined us to provide expert guidance on ABM and ABX.