We’ve all heard the buzzwords: “better decisions, smarter insights, more data.” But what does that actually mean for your sales strategy? With the Predictiv x Bombora partnership, it’s not about flooding you with more information. It’s about turning data into actionable insights that redefine how you sell—from knowing when to engage to shortening your sales cycle.

Here’s how this partnership gives  you the competitive edge and makes efficient selling the new normal.

The Power of Timing: Laser-Focused Buyer Intent

One of the biggest challenges in sales is timing—knowing when to approach a lead. Too soon? You’re ignored. Too late? Your competitor is already in the mix. With Bombora’s intent data, Predictiv gives you insights into when your target accounts are actively researching your product or service.

Why does this matter?

  • Pinpoint active buyers: No more chasing cold leads. You can focus your efforts on the prospects who are actually in the market.
  • Timely engagement: Contacting prospects when they’re showing interest leads to smarter, more strategic conversations.
  • Higher conversion rates: You’ll reach out when they’re primed to buy, making your outreach much more effective.

This is precision timing, not guesswork.

Unified Intent: A Full Picture of Buyer Behavior

Sales teams often get stuck trying to piece together scattered insights from different data sources. With Predictiv’s Unified Intent, you get a seamless integration of Bombora’s intent data with Predictiv’s first-party insights. This gives you a 360-degree view of where your prospects are in their buying journey.

How does this transform your approach?

  • Holistic insights: Combining first-party engagement data with third-party intent gives you a full picture of buyer behavior.
  • Smarter targeting: You can prioritize accounts that are showing the strongest signals across multiple touchpoints.
  • Tailored outreach: Use these insights to deliver messaging that resonates with what each prospect cares about most, improving your chances of success.

No more piecing together fragmented data—you get the complete story.

Intent-Driven ABM: Personalization at Scale

If Account-Based Marketing (ABM) feels like a guessing game, that’s about to change. With Predictiv’s intent analytics, fueled by Bombora’s data, you can build dynamic ABM lists that automatically update based on intent signals. That means you’re always targeting the right accounts at the right time.

Why is this a game-changer for your ABM strategy?

  • Data-driven targeting: Create laser-focused ABM lists based on real-time intent and adjust your outreach as buyer behavior shifts.
  • Optimized engagement: No more manual updates or second-guessing—automated insights ensure your ABM efforts stay relevant.
  • Smarter resource allocation: Focus your sales resources on accounts that are ready to buy, rather than spreading your efforts too thin.

This is ABM on autopilot—automated, streamlined, and constantly informed by real buyer intent.

Shorten Sales Cycles with Intent-Driven Alerts

In sales, timing is everything. Contact a lead too soon, and you’re wasting your time. Too late, and you’ve lost the deal. Predictiv’s intent-driven alerts, powered by Bombora, make sure you’re always reaching out at the perfect time.

Here’s how:

  • Prioritize hot leads: Intent-driven alerts let you know when a prospect is showing serious interest, so you can focus your efforts on the leads that are most likely to close.
  • Reduce prospecting time: Cut through the noise and zero in on the leads that matter, shortening the time it takes to move from first contact to closed deal.
  • Close faster: Teams using intent-driven alerts report significantly shorter sales cycles—because they’re no longer wasting time on cold or lukewarm leads.

More Than Data—It’s Strategic Selling

The Predictiv x Bombora partnership isn’t just about providing more data—it’s about delivering insights that matter. You’re not just gathering more information; you’re making better decisions, driving more targeted outreach, and ultimately closing more deals.

When you can pinpoint intent, predict behavior, and act when the time is right, you stop reacting to sales opportunities and start anticipating them. That’s the real power of intent data—and it’s reshaping the way sales teams operate.

With Predictiv and Bombora, you’re not just selling. You’re selling smarter.