Building a unified intent data tool that helps sales teams identify and prioritize the best leads isn’t easy—it takes a deep understanding of the challenges sales reps face every day. The Bombora x Predictiv integration was designed with one goal in mind: make it easier for sales teams to know exactly when and where to focus their efforts.

Here’s a look at the journey that brought this powerful partnership to life.

Addressing the Prospecting Problem

Most sales reps spend too much time chasing leads that aren’t ready to buy. Bombora’s intent data tracks real-time buyer behavior across the web, while Predictiv’s platform pulls in first-party data from 64M+ devices. The challenge? Combining these two data sets in a way that’s actionable for sales teams.

That’s where our product development journey began. We knew we had to create something that simplifies sales prospecting—no more wasted time on cold leads, no more guessing who’s in-market.

Building for Sales Teams, with Sales Teams

From the start, sales teams were at the heart of the development process. We worked closely with sales reps to understand their biggest pain points:

  • Which leads should I prioritize?
  • When’s the right time to reach out?
  • How can I personalize my messaging?

These questions shaped the entire product. We didn’t want to just give sales teams more data—we wanted to give them actionable insights that drive faster conversions and better conversations.

Solving Real Problems, Not Just Adding Features

Throughout the development, we focused on simplifying workflows. Sales teams don’t need complicated systems—they need straightforward tools that tell them which accounts are worth their time and how to engage with them effectively.

With the Bombora x Predictiv integration, sales reps now have a solution that helps them:

  • Quickly identify in-market accounts
  • Prioritize high-intent leads
  • Get actionable insights on buyer activity

The Result? A Tool That Works for Sales, Not Against It

Our mission was clear: build a tool that makes prospecting more efficient and more profitable. By combining Bombora’s industry-leading intent data with Predictiv’s actionable insights, we created a platform that helps sales teams hit the ground running.

Curious how we’ve turned complex data into an easy-to-use sales weapon? In our next post, we’ll dive into specific use cases and how sales teams are using the Bombora x Predictiv integration to close deals faster.