Picture this: You’re sifting through leads, working to separate genuine buyers from the rest. Now, imagine having not just one, but three sources of truth, each revealing different layers of buyer intent. This is the power of Predictiv’s 3x Intent Model—a smarter, sharper way to prioritize opportunities and close deals faster.
Three Lenses, One Clear Picture
Every lead has a story to tell, and Predictiv listens through three powerful sources:
- Bombora tracks trends across the web, providing third-party intent data.
- LeadSift identifies buyer intent at the account level.
- Predictiv’s first-party intent data captures unique signals no one else can provide.
Rather than simply combining these insights, we score each dataset individually to highlight its unique value. We then merge these scores into a single Unified Intent Score—giving you a clear, actionable number that shows exactly how ready a lead is to engage.
Why It Works (and Why It Matters)
Think of Predictiv’s scoring system as a multi-layered filter for intent.
- When all three sources align, the signal is clear: the lead is primed and ready for outreach.
- When only two sources are available, the score recalibrates, giving you reliable insights without overpromising.
- Even one source provides a solid insight, clearly labeled so you know exactly what you’re working with.
This flexibility ensures your team always has the best possible insights, regardless of data availability.
Intent Data with Context, Clarity, and Confidence
Unlike one-dimensional models, Predictiv’s 3x Intent Model shows you not just who’s interested, but how much and why. With this approach:
- You stop wasting time chasing low-priority leads.
- You confidently target the right accounts with timely, relevant outreach.
- You gain transparency into how scores are calculated and presented.
We display every intent score clearly in Predictiv’s lead dashboard, making it easy for you to grasp the information at a glance. When intent data is missing, we flag it so you can pivot quickly and focus on other opportunities.
How Sales and Marketing Teams Win with Predictiv
Predictiv’s 3x Intent Model transforms the way your sales and marketing teams work:
- Sales reps focus on high-potential buyers with pinpoint accuracy.
- Marketers create hyper-relevant campaigns that resonate with the right audience.
- Teams save time, reduce guesswork, and accelerate results across the board.
The Predictiv Difference
Predictiv doesn’t just aggregate data—it builds a strategy around it. With our 3x Intent Model, you aren’t overwhelmed by signals; you’re empowered by them. We bridge the gap between insight and action, giving you a competitive edge to drive measurable impact.
Ready to See What Intent Looks Like in Action?
Predictiv’s 3x Intent Model isn’t just a feature—it’s a game-changer. Discover how to work smarter, prioritize better, and win faster.
Schedule Your Demo today and experience the Predictiv advantage for yourself.