What’s Missing from Most Intent Data? Context.

Most intent data platforms only give you a partial view of buyer activity. They might tell you which companies are researching industry topics, but they often lack the depth of insight required to truly understand buyer behavior.

Buyers don’t just wake up and head straight to a vendor’s pricing page. Before that, they’re researching industry reports, engaging with social content, and interacting with third-party platforms. If you’re only relying on surface-level intent data, you’re missing crucial signals from where most of the real research happens.

This is where Predictiv stands apart. By incorporating insights from intent data providers like LeadSift, Predictiv delivers a more complete picture of buyer intent.

How LeadSift’s (Foundry) Intent Data Feeds Into Predictiv’s Unified Score

Predictiv’s unified intent score doesn’t just rely on third-party data feeds. It blends multiple layers of buyer intent signals to give you a precise and actionable view of buyer interest. LeadSift plays a critical role in this process by tracking online behaviors and engagement that most intent providers miss.

Here’s what LeadSift brings to the table:

  • Content Downloads: Which companies are downloading high-interest reports and whitepapers from third-party sources.
  • Social Media Signals: Interactions with industry-related posts, likes, and comments across social media.
  • Offsite Engagements: Buyer activity on forums, industry blogs, and other third-party platforms.

These offsite buyer behaviors act as early buying signals, revealing where buyers are in their journey — long before they engage with a vendor directly.

How It All Comes Together

Predictiv’s unified intent score is built using data from multiple sources, including:

  • Bombora Signals: Aggregated data on content consumption across trusted third-party sites.
  • LeadSift Signals: Offsite buyer signals from activity on industry blogs, forums, and social media platforms.
  • Predictiv’s AI/ML Algorithm: Proprietary technology that analyzes and synthesizes all intent signals into a single, focused score for each buyer.

All of these layers are combined into a unified intent score, giving sales and marketing teams a clear view of which accounts are “in-market” and actively researching solutions like yours. Unlike intent scores based on a single source, Predictiv’s approach ensures that only the most relevant and high-intent leads are surfaced for your team.

Why This Matters for Your Sales Team

When your sales reps have visibility into multi-source buyer activity, they can prioritize outreach to the right accounts, at the right time, with the right message.

Here’s how it changes the game:

  • Visibility into activity on industry forums, social, and content hubs
  • Unified, multi-source intent score
  • Knowing which buyers are actively researching

Instead of waiting for buyers to engage with a demo request or submit a form, your reps can proactively reach out to accounts that are already in research mode.

The Unified Intent Edge: More Than Data, It’s Better Data

More data isn’t always the answer — better data is. Predictiv’s unified intent score, enhanced by LeadSift, doesn’t just throw more signals at you. It gives you context. It tells you not just who is interested, but also why and how.

  • Account Prioritization: Know which accounts to pursue first based on recent offsite research activity.
  • Personalized Outreach: See what topics and themes are driving buyer interest, so you can craft more relevant messages.
  • Faster Sales Cycles: Engage buyers earlier in their journey, instead of waiting for them to “raise their hand.”

Move Beyond Basic Intent Data

If you’re relying solely on generic intent data, you’re working with blind spots. Predictiv, with the help of LeadSift, gives you the complete picture. By combining multiple third-party intent sources and Predictiv’s AI-driven synthesis, you can identify ready-to-buy accounts earlier and start better conversations.

Want to see how Predictiv’s unified intent score can change your approach?

Request a demo today and see what you’ve been missing.