Unlocking Success in B2B ABM: Executing Effective Campaigns

In this 30-minute session, we explored how to execute ABM campaigns that produce measurable results and grow your business. Discussion topics included:

• Choosing the right tools and technology (+ what’s critical vs. nice to have)
• Developing an effective content strategy to create personalized content
• Maximizing efforts by incorporating AI and intent data

ABM experts, Melanie Kennedy (strategicmediallc.net), Jessica Martin (Honeycomb.io), and Bob Samuels (TechConnectr) provided guidance and actionable insights.